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IMA COURSES
Take the following courses:
IM-110 Principles of Digital Media
An introduction to the concepts of digital media. Students will develop an understanding of the basics of digital media, the technology surrounding the creation and use of digital media, and its association with art, communication, and information technology. Through a laboratory context of experimentation and discussion, the course explores the use of various creative software programs used to create artistic and expressive media content. The course provides an overview of media formats, media creation, the fundamental properties of the tools required for media manipulation, and insight into the artistic, social, psychological, and legal aspects of digital media. Restrictions: IMA or Art POE or secondary emphasis, or by instructor permission.
3 CreditsCTDH
CM-133 Mass Media and Society
An examination of the convergence of mass media (print, radio, television, sound, film, and internet) which serve our most common public interests. The focus is on the four primary functions to inform, to entertain, to persuade, and to transmit culture. Students have a better understanding of the tension between media as business and its social responsibility to its citizens. This course is not open to seniors.
3 CreditsH, CS
AR-104 Design and Color
The discipline of design is basic to all forms of visual art, including painting, drawing, photography, ceramics and illustration. This course is designed to acquaint the student with the basic elements of picture structure: composition, line, shape, value, texture, color, scale, proportion, tension, and balance. Note: A special fee for art supplies is assessed.
3 CreditsF,CTDH
Take one of the following courses:
IM-375 Community Design Lab
Community Design Lab (formerly Integrated Media Arts Lab I) is a laboratory context
of experimentation and discussion for students in the IMA Program. Students are given
the opportunity to engage in a reciprocal partnership with a local community partner.
Working in a team-driven environment with a local community partner students propose,
plan, and complete a real world design project. The course includes reflection, design
deliverables, and client presentations throughout the semester. Community Engaged
Learning designated.
3 CreditsCTDHPrerequisite IM110, sophomore standing or higher.
IM-376 Business of Design
Business of Design (formerly Integrated Media Arts Lab II) is a laboratory context
of experimentation and discussion for students in the IMA Program. The course explores
the methods and practices of creative industry standards and professional business
practices of being a creative entrepreneur in a competitive world. Students will work
on multiple individually driven creative projects to find their personal brand including
the development of their online presence as a self promotion tool. By the end of the
semester students will understand the business side of creativity including ethical
obligations, intellectual property, contracts, negotiation techniques, time tracking,
and pricing in a business setting.
3 Credits Prerequisite IM375, junior standing or higher.
IM-375 Community Design Lab
Community Design Lab (formerly Integrated Media Arts Lab I) is a laboratory context of experimentation and discussion for students in the IMA Program. Students are given the opportunity to engage in a reciprocal partnership with a local community partner. Working in a team-driven environment with a local community partner students propose, plan, and complete a real world design project. The course includes reflection, design deliverables, and client presentations throughout the semester. Community Engaged Learning designated.
3 CreditsCTDHPrerequisite IM110, sophomore standing or higher.
IM-376 Business of Design
Business of Design (formerly Integrated Media Arts Lab II) is a laboratory context of experimentation and discussion for students in the IMA Program. The course explores the methods and practices of creative industry standards and professional business practices of being a creative entrepreneur in a competitive world. Students will work on multiple individually driven creative projects to find their personal brand including the development of their online presence as a self promotion tool. By the end of the semester students will understand the business side of creativity including ethical obligations, intellectual property, contracts, negotiation techniques, time tracking, and pricing in a business setting.
3 Credits Prerequisite IM375, junior standing or higher.
ELECTIVE
Take one of the following courses:
AR-103
Beginning Drawing
This course will explore the fundamental concerns as well as representational methods
and concepts. Using line, shape, form, volume, texture, and the effective spatial
organization of these elements, students will develop perceptual and technical skills
to interpret form and space. Students will work with graphite and charcoal, pencil,
ink, and other media.
4 CreditsF
AR-200
Beginning Painting
Introductory course which investigates perceptual and technical aspects of painting
which build off of Drawing, 2D Design and Art History. Students work in oil paint,
learn various support construction, mediums, traditional methods (including making
and altering paint chemistry) and color theory. Demonstration, reading, lectures and
slide presentations supplement studio sessions and outside projects. Materials are
ordered for the student. Taking an introductory level drawing course prior to enrollment
in Basic Painting is highly encouraged (but not mandatory).
4 CreditsF
Note: Drawing courses from high school may provide adequate preparation. Please contact
the course professor for more information. Note: An additional fee for art supplies
is assessed.
AR-203
Digital Photography I
This course focuses on photography and the creation of digital imagery. Students will
learn to operate a DSLR camera and complete projects utilizing a variety of photographic
techniques and genres. Students will learn to express visual concepts through photography
while utilizing specific techniques unique to the creation of digital photographic
artwork. Final works will be exhibited electronically and in print. Students will
also look at the work of contemporary photographers and prepare a presentation on
one photographer. The course utilizes primarily Adobe Photoshop on a Mac platform.
4 CreditsF, WK-CE
AR-204
Digital Art I
This course focuses on the creation of art through electronic processes. Adobe Creative
Cloud and other apps will be utilized along with scanners, cameras, and printers.
Final works will be exhibited electronically and in print.
4 CreditsF,CTDH,WK-CE
AR-117
Intro to Sculpture
This course is an introduction to the foundational concepts and creation of sculpture.
We will explore various techniques related to wood working, metal working, fiber arts,
and glass casting; along with aesthetic, historical, and cultural considerations associated
with 3-dimensional art. Through this course, students will begin developing their
artistic voice by experimenting with and apply these concerns in their work.
3 CreditsF,WK-CE
AR-225
Wheel Throwing
This course will introduce students to the techniques of the potter's wheel and expressive
qualities of clay as an artistic medium as well as an essential commodity. Students
will learn wheel-throwing techniques to incorporate form, function, and design with
each project.
4 CreditsF,WK-CE
Pre-Req or Co-Req: FYC-101 or EN-110 or EN-109
CM-420E Digital Storytelling
Digital stories derive their power in weaving images, music, narrative and voice together,
and thereby giving deep dimension and vivid color to characters, situations, experiences,
and insights. This course offers students the opportunity to experiment with narratives
and their visualization using digital media technologies as a vehicle to tell stories
creatively with a clear point of view and audience awareness.
3 CreditsH, F, CTDHPrerequisites: CM133 or 1 of the following courses, CM290 or IT110 or AR404.
CM-330 Media Analysis
Designed to explore analytical approaches applied to a variety of media, including
advertising, television sitcoms, new shows, propaganda, film, music and architecture,
in order to ascertain the persuasive messages inherent in each artifact. By examining
the rhetorical choices revealed by each method of criticism, we can better understand
the structure of message design, the medium and in a larger sense the cultural values
that shape both.
3 CreditsH, CW, CSPrerequisites: CM132 or CM133.
AR-103 Beginning Drawing
This course will explore the fundamental concerns as well as representational methods and concepts. Using line, shape, form, volume, texture, and the effective spatial organization of these elements, students will develop perceptual and technical skills to interpret form and space. Students will work with graphite and charcoal, pencil, ink, and other media.
4 CreditsF
AR-200 Beginning Painting
Introductory course which investigates perceptual and technical aspects of painting which build off of Drawing, 2D Design and Art History. Students work in oil paint, learn various support construction, mediums, traditional methods (including making and altering paint chemistry) and color theory. Demonstration, reading, lectures and slide presentations supplement studio sessions and outside projects. Materials are ordered for the student. Taking an introductory level drawing course prior to enrollment in Basic Painting is highly encouraged (but not mandatory).
4 CreditsF Note: Drawing courses from high school may provide adequate preparation. Please contact the course professor for more information. Note: An additional fee for art supplies is assessed.
AR-203 Digital Photography I
This course focuses on photography and the creation of digital imagery. Students will learn to operate a DSLR camera and complete projects utilizing a variety of photographic techniques and genres. Students will learn to express visual concepts through photography while utilizing specific techniques unique to the creation of digital photographic artwork. Final works will be exhibited electronically and in print. Students will also look at the work of contemporary photographers and prepare a presentation on one photographer. The course utilizes primarily Adobe Photoshop on a Mac platform.
4 CreditsF, WK-CE
AR-204 Digital Art I
This course focuses on the creation of art through electronic processes. Adobe Creative Cloud and other apps will be utilized along with scanners, cameras, and printers. Final works will be exhibited electronically and in print.
4 CreditsF,CTDH,WK-CE
AR-117 Intro to Sculpture
This course is an introduction to the foundational concepts and creation of sculpture. We will explore various techniques related to wood working, metal working, fiber arts, and glass casting; along with aesthetic, historical, and cultural considerations associated with 3-dimensional art. Through this course, students will begin developing their artistic voice by experimenting with and apply these concerns in their work.
3 CreditsF,WK-CE
AR-225 Wheel Throwing
This course will introduce students to the techniques of the potter's wheel and expressive qualities of clay as an artistic medium as well as an essential commodity. Students will learn wheel-throwing techniques to incorporate form, function, and design with each project.
4 CreditsF,WK-CE Pre-Req or Co-Req: FYC-101 or EN-110 or EN-109
CM-420E Digital Storytelling
Digital stories derive their power in weaving images, music, narrative and voice together, and thereby giving deep dimension and vivid color to characters, situations, experiences, and insights. This course offers students the opportunity to experiment with narratives and their visualization using digital media technologies as a vehicle to tell stories creatively with a clear point of view and audience awareness.
3 CreditsH, F, CTDHPrerequisites: CM133 or 1 of the following courses, CM290 or IT110 or AR404.
CM-330 Media Analysis
Designed to explore analytical approaches applied to a variety of media, including advertising, television sitcoms, new shows, propaganda, film, music and architecture, in order to ascertain the persuasive messages inherent in each artifact. By examining the rhetorical choices revealed by each method of criticism, we can better understand the structure of message design, the medium and in a larger sense the cultural values that shape both.
3 CreditsH, CW, CSPrerequisites: CM132 or CM133.
UPPER-LEVEL ELECTIVE
Take one course at the 300 level or above:
CM-300 Professional Presentations
Designed for students to improve and polish their speaking skills for effective presentations
in professional settings. It is a performance course with emphasis placed on speech
structure, audience adaptation, style of presentation (oral report and manuscript
reading), with the use of PowerPoint and/or Prez1. Video is used to help speakers
understand the relationship between their speaking behaviors and responses of listeners.
3 CreditsCS, HPrerequisites: CM200.
CM-330 Media Analysis
Designed to explore analytical approaches applied to a variety of media, including
advertising, television sitcoms, new shows, propaganda, film, music and architecture,
in order to ascertain the persuasive messages inherent in each artifact. By examining
the rhetorical choices revealed by each method of criticism, we can better understand
the structure of message design, the medium and in a larger sense the cultural values
that shape both.
3 CreditsH, CW, CSPrerequisites: CM132 or CM133.
CM-420A Hollywood Films
In this course we explore one visual medium: film. Hollywood film is understood as
mainstream media which is meant for a general audience and with strong box office
constraints. A rhetorical perspective insists on the presence of an audience which
is not necessarily of interest in all types of film study but will be crucial in our
discussions. We relate theories, methods of production, and criticism to our work
but it is not limited to them. This course is an opportunity for students to explore
what mainstream films mean and why they are such an important cultural phenomenon.
3 CreditsH, CWPrerequisites: CM132 or CM133.
CM-420E Digital Storytelling
Digital stories derive their power in weaving images, music, narrative and voice together,
and thereby giving deep dimension and vivid color to characters, situations, experiences,
and insights. This course offers students the opportunity to experiment with narratives
and their visualization using digital media technologies as a vehicle to tell stories
creatively with a clear point of view and audience awareness.
3 CreditsH, F, CTDHPrerequisites: CM133 or 1 of the following courses, CM290 or IT110 or AR404.
CM-499 Special Topics
Allows departments to offer special topics not normally offered. Departments may offer
more than one special topic.
1-4 Credits Prerequisites vary by topic.
IM-310 Social Media
This course will introduce students to the context and forms of social media. We will
explore the theories and practices of narrative expression in online context, explore
social media as culture and study the impact of " the sharing economy. " What is social
media, who uses it, who gains from it, and how is it transforming new media aswell
as traditional media. One of the outcomes of social media is that everything is connected,
creating massive amounts of user generated content and data. Students will learn to
analyze, design and visualize this data. We will also focus on the social norms of
user communities and how we can leverage it to better understand emerging technologies.
Students will have the opportunity to explore both theory and practice of social media
through writing assignments, presentations, curating and creating creative content,
and participating on both online and offline discussions.
3 CreditsFPrerequisites: IM110 or IT110 or IT111 or CS110.
IT-341 Web Design
A study of modern web design along with an examination of markup and scripting languages
(e.g., HTML, JavaScript), page, image and multimedia formats, and the techniques in
developing and managing a web site. Page design, graphical user interfaces, interactive
techniques and the importance of e-commerce are also emphasized.
2 Credits Prerequisites: CS110 or permission.
IT-342 Web Programming
A study of the modern web programming environment, including introduction to Web 2.0
and Web 3.0, HTML, XHTML, and JavaScript. The class will address client-side scripting
as well as server-side technology, and accessing a database. These technologies will
be combined to create an active, dynamic web page.
2 Credits Prerequisite: CS-240. Corequisite: IT-341.
IM-360 Digital Video Production
Video Production I is a practical hands-on experience with cinematography, audio production,
and lighting. Students learn the necessary skills to tell an well produced digital
story with appropriate technical knowledge to enhance the narrative and audience engagement.
This course will teach students how to work as a professional videographer by expanding
digital media knowledge and techniques. Students will learn the technical foundations
of video production, camera operation, lighting, audio acquisition and editing. Students
will be encouraged to investigate the impact of video content based on the viewer
in addition to artistic potential through digital storytelling.
3 CreditsF,CTDHPrerequisites: IM110 or permission by permission of instructor with prior video experience.
IM-361 Video Production II
Digital Video Production II allows students to work from ideas to a final video production
that is ready to showcase at a film premiere, enter into film competitions, or share
with a client as a professional commercial for their business. From preproduction
planning all the way to post production editing, students will work on a series of
videos with full creative rights. Students will be required to oversee planning, storyboarding,
shooting, editing, and final exporting. Students with prior video production experience
are preferred.
3 CreditsF,CTDHPrerequisite: IM360 or by instructor permission.
IM-375 Community Design Lab
Community Design Lab (formerly Integrated Media Arts Lab I) is a laboratory context
of experimentation and discussion for students in the IMA Program. Students are given
the opportunity to engage in a reciprocal partnership with a local community partner.
Working in a team-driven environment with a local community partner students propose,
plan, and complete a real world design project. The course includes reflection, design
deliverables, and client presentations throughout the semester. Community Engaged
Learning designated.
3 CreditsCTDHPrerequisite IM110, sophomore standing or higher.
IM-376 Business of Design
Business of Design (formerly Integrated Media Arts Lab II) is a laboratory context
of experimentation and discussion for students in the IMA Program. The course explores
the methods and practices of creative industry standards and professional business
practices of being a creative entrepreneur in a competitive world. Students will work
on multiple individually driven creative projects to find their personal brand including
the development of their online presence as a self promotion tool. By the end of the
semester students will understand the business side of creativity including ethical
obligations, intellectual property, contracts, negotiation techniques, time tracking,
and pricing in a business setting.
3 Credits Prerequisite IM375, junior standing or higher.
EN-307 Mythology in Film
This course will explore how film communicates the myths of a various societies to
its members. By combining theoretical approaches to myth with film analysis, we will
explore the ways in which cinema both influences and reflects the way we think, what
we value, fear, and aspire to achieve. Focusing on some of the most prevalent themes
in this genre, students will be introduced to Classical and contemporary adaptations
of myths and their historical and cultural contexts, examining how those narratives
provide meaning today via cinema.
4 CreditsHPrerequisites: EN110 or EN108 and EN109.
EN-399 Special Topics
Allows the department to offer special topics not normally offered. Departments may
offer more than one special topic.
1-4 Credits Prerequisites vary by title.
EB-351 Marketing Management
Analyzes consumer behavior leading to selection of product as well as pricing, promotion
and distribution strategies. Research projects help students apply concepts to the
complexities of decision making in marketing.
3 CreditsSPrerequisite: EB201.
EB-355 Marketing Strategies
Examines in depth the development and implementation of marketing strategies, for
businesses and not-for-profits, for domestic and international businesses.
3 CreditsSPrerequisite: EB351.
EB-358 Marketing Research and Analytics
This course covers the three core pillars of analytics: Descriptive Analytics, Predictive
Analytics, and Prescriptive Analytics, which helps students understand, conduct, interpret
and evaluate basic statistics that are widely used in marketing research and in the
process being able to critique research reports. Students will be trained to utilize
computer software in conducting statistical analyses.
3 CreditsSPrerequisite: EB-351
EB-359 Advertising & Promo Mgmt
This promotion management course is designed to give students an in-depth examination
of integrated marketing communication and how it relates to handling promoting an
organization, a campaign, a product and (or) service, or any other specific cause.
The course will look at various promotional techniques such as public relations, various
sources of advertising and marketing, and the utilization of direct sales approaches,
with the focus on the marketing mix to the various aspects of communications that
take place between the firm and its customers. At the same time, this course lends
itself to studying both " applied " and " theoretical " issues to give students both
a real-world view of advertising and promotions, as well as frameworks for understanding
such real-world decisions. Specifically, it will focus on the concept of " what is
in it for me " and the attempt to establish a two-way dialogue with consumers. The
course will offer an insight into strategies that can be developed and implemented
to manage promotional activities.
3 Credits
EN-376 Writing Across Media
When we want to convey a message to others, how do we choose whether to Tweet, blog,
or shoot video? And why does it matter which we choose? Contemporary life asks us
to be agile interpreters of images, texts, and sounds. In response, this course immerses
students into the theory and practice of how and why we choose the media in which
we communicate. Students explore how we understand and manipulate media, but also
how media-in and of themselves-influence what gets written and how. Through an assignment
sequence that includes text, webtext, image, sound, and video, students gain strength
and versatility as writers by honing their awareness of genre, audience, and rhetorical
situation. The course culminates in a multimodal, web-based portfolio. This course
may be of interest to those considering not only professional writing, but also business,
marketing, technology, creative entrepreneurship, media studies, art, and/or design.
3 CreditsH,CW,CTDHPre-Req: FYC-101 or EN-110 or EN-109.
EN-378 Video Production Writing
Writing for Video Production is a course that combines contemporary rhetoric, creative
inquiry, design thinking, media authorship, self-reflection, and social engagement.
Students complete directed writing such as journal entries, scripts, storyboards,
and shotlists in concert with video production, facilitating an integrated process
of thinking, creating, and problem-solving.
4 CreditsH,CW,CTDH,WK-CETake FYC-101 or EN-110 or EN-109
CM-300 Professional Presentations
Designed for students to improve and polish their speaking skills for effective presentations in professional settings. It is a performance course with emphasis placed on speech structure, audience adaptation, style of presentation (oral report and manuscript reading), with the use of PowerPoint and/or Prez1. Video is used to help speakers understand the relationship between their speaking behaviors and responses of listeners.
3 CreditsCS, HPrerequisites: CM200.
CM-330 Media Analysis
Designed to explore analytical approaches applied to a variety of media, including advertising, television sitcoms, new shows, propaganda, film, music and architecture, in order to ascertain the persuasive messages inherent in each artifact. By examining the rhetorical choices revealed by each method of criticism, we can better understand the structure of message design, the medium and in a larger sense the cultural values that shape both.
3 CreditsH, CW, CSPrerequisites: CM132 or CM133.
CM-420A Hollywood Films
In this course we explore one visual medium: film. Hollywood film is understood as mainstream media which is meant for a general audience and with strong box office constraints. A rhetorical perspective insists on the presence of an audience which is not necessarily of interest in all types of film study but will be crucial in our discussions. We relate theories, methods of production, and criticism to our work but it is not limited to them. This course is an opportunity for students to explore what mainstream films mean and why they are such an important cultural phenomenon.
3 CreditsH, CWPrerequisites: CM132 or CM133.
CM-420E Digital Storytelling
Digital stories derive their power in weaving images, music, narrative and voice together, and thereby giving deep dimension and vivid color to characters, situations, experiences, and insights. This course offers students the opportunity to experiment with narratives and their visualization using digital media technologies as a vehicle to tell stories creatively with a clear point of view and audience awareness.
3 CreditsH, F, CTDHPrerequisites: CM133 or 1 of the following courses, CM290 or IT110 or AR404.
CM-499 Special Topics
Allows departments to offer special topics not normally offered. Departments may offer more than one special topic.
1-4 Credits Prerequisites vary by topic.
IM-310 Social Media
This course will introduce students to the context and forms of social media. We will explore the theories and practices of narrative expression in online context, explore social media as culture and study the impact of " the sharing economy. " What is social media, who uses it, who gains from it, and how is it transforming new media aswell as traditional media. One of the outcomes of social media is that everything is connected, creating massive amounts of user generated content and data. Students will learn to analyze, design and visualize this data. We will also focus on the social norms of user communities and how we can leverage it to better understand emerging technologies. Students will have the opportunity to explore both theory and practice of social media through writing assignments, presentations, curating and creating creative content, and participating on both online and offline discussions.
3 CreditsFPrerequisites: IM110 or IT110 or IT111 or CS110.
IT-341 Web Design
A study of modern web design along with an examination of markup and scripting languages (e.g., HTML, JavaScript), page, image and multimedia formats, and the techniques in developing and managing a web site. Page design, graphical user interfaces, interactive techniques and the importance of e-commerce are also emphasized.
2 Credits Prerequisites: CS110 or permission.
IT-342 Web Programming
A study of the modern web programming environment, including introduction to Web 2.0 and Web 3.0, HTML, XHTML, and JavaScript. The class will address client-side scripting as well as server-side technology, and accessing a database. These technologies will be combined to create an active, dynamic web page.
2 Credits Prerequisite: CS-240. Corequisite: IT-341.
IM-360 Digital Video Production
Video Production I is a practical hands-on experience with cinematography, audio production, and lighting. Students learn the necessary skills to tell an well produced digital story with appropriate technical knowledge to enhance the narrative and audience engagement. This course will teach students how to work as a professional videographer by expanding digital media knowledge and techniques. Students will learn the technical foundations of video production, camera operation, lighting, audio acquisition and editing. Students will be encouraged to investigate the impact of video content based on the viewer in addition to artistic potential through digital storytelling.
3 CreditsF,CTDHPrerequisites: IM110 or permission by permission of instructor with prior video experience.
IM-361 Video Production II
Digital Video Production II allows students to work from ideas to a final video production that is ready to showcase at a film premiere, enter into film competitions, or share with a client as a professional commercial for their business. From preproduction planning all the way to post production editing, students will work on a series of videos with full creative rights. Students will be required to oversee planning, storyboarding, shooting, editing, and final exporting. Students with prior video production experience are preferred.
3 CreditsF,CTDHPrerequisite: IM360 or by instructor permission.
IM-375 Community Design Lab
Community Design Lab (formerly Integrated Media Arts Lab I) is a laboratory context of experimentation and discussion for students in the IMA Program. Students are given the opportunity to engage in a reciprocal partnership with a local community partner. Working in a team-driven environment with a local community partner students propose, plan, and complete a real world design project. The course includes reflection, design deliverables, and client presentations throughout the semester. Community Engaged Learning designated.
3 CreditsCTDHPrerequisite IM110, sophomore standing or higher.
IM-376 Business of Design
Business of Design (formerly Integrated Media Arts Lab II) is a laboratory context of experimentation and discussion for students in the IMA Program. The course explores the methods and practices of creative industry standards and professional business practices of being a creative entrepreneur in a competitive world. Students will work on multiple individually driven creative projects to find their personal brand including the development of their online presence as a self promotion tool. By the end of the semester students will understand the business side of creativity including ethical obligations, intellectual property, contracts, negotiation techniques, time tracking, and pricing in a business setting.
3 Credits Prerequisite IM375, junior standing or higher.
EN-307 Mythology in Film
This course will explore how film communicates the myths of a various societies to its members. By combining theoretical approaches to myth with film analysis, we will explore the ways in which cinema both influences and reflects the way we think, what we value, fear, and aspire to achieve. Focusing on some of the most prevalent themes in this genre, students will be introduced to Classical and contemporary adaptations of myths and their historical and cultural contexts, examining how those narratives provide meaning today via cinema.
4 CreditsHPrerequisites: EN110 or EN108 and EN109.
EN-399 Special Topics
Allows the department to offer special topics not normally offered. Departments may offer more than one special topic.
1-4 Credits Prerequisites vary by title.
EB-351 Marketing Management
Analyzes consumer behavior leading to selection of product as well as pricing, promotion and distribution strategies. Research projects help students apply concepts to the complexities of decision making in marketing.
3 CreditsSPrerequisite: EB201.
EB-355 Marketing Strategies
Examines in depth the development and implementation of marketing strategies, for businesses and not-for-profits, for domestic and international businesses.
3 CreditsSPrerequisite: EB351.
EB-358 Marketing Research and Analytics
This course covers the three core pillars of analytics: Descriptive Analytics, Predictive Analytics, and Prescriptive Analytics, which helps students understand, conduct, interpret and evaluate basic statistics that are widely used in marketing research and in the process being able to critique research reports. Students will be trained to utilize computer software in conducting statistical analyses.
3 CreditsSPrerequisite: EB-351
EB-359 Advertising & Promo Mgmt
This promotion management course is designed to give students an in-depth examination of integrated marketing communication and how it relates to handling promoting an organization, a campaign, a product and (or) service, or any other specific cause. The course will look at various promotional techniques such as public relations, various sources of advertising and marketing, and the utilization of direct sales approaches, with the focus on the marketing mix to the various aspects of communications that take place between the firm and its customers. At the same time, this course lends itself to studying both " applied " and " theoretical " issues to give students both a real-world view of advertising and promotions, as well as frameworks for understanding such real-world decisions. Specifically, it will focus on the concept of " what is in it for me " and the attempt to establish a two-way dialogue with consumers. The course will offer an insight into strategies that can be developed and implemented to manage promotional activities.
3 Credits
EN-376 Writing Across Media
When we want to convey a message to others, how do we choose whether to Tweet, blog, or shoot video? And why does it matter which we choose? Contemporary life asks us to be agile interpreters of images, texts, and sounds. In response, this course immerses students into the theory and practice of how and why we choose the media in which we communicate. Students explore how we understand and manipulate media, but also how media-in and of themselves-influence what gets written and how. Through an assignment sequence that includes text, webtext, image, sound, and video, students gain strength and versatility as writers by honing their awareness of genre, audience, and rhetorical situation. The course culminates in a multimodal, web-based portfolio. This course may be of interest to those considering not only professional writing, but also business, marketing, technology, creative entrepreneurship, media studies, art, and/or design.
3 CreditsH,CW,CTDHPre-Req: FYC-101 or EN-110 or EN-109.
EN-378 Video Production Writing
Writing for Video Production is a course that combines contemporary rhetoric, creative inquiry, design thinking, media authorship, self-reflection, and social engagement. Students complete directed writing such as journal entries, scripts, storyboards, and shotlists in concert with video production, facilitating an integrated process of thinking, creating, and problem-solving.
4 CreditsH,CW,CTDH,WK-CETake FYC-101 or EN-110 or EN-109
Secondary Emphasis Credit Total = 18
Six credits must be at the 300/400-level. Any course exception must be approved by the advisor and/or department chair.